So much has been written about the importance of personal branding, but have you taken the time to sit down and contemplate your brand? In this workshop we will begin by discussing three key truths about personal branding. You'll then learn how to differentiate yourself by combining your Values, Interests, Personality, and Skills/Strengths (VIPS) with your unique experiences to determine your authentic personal brand. Finally, we will learn techniques for writing your LinkedIn Summary/About Section utilizing your personal brand and how to best utilize LinkedIn in your networking.

As a result of this workshop, participants will be able to:

• Identify three key truths of personal branding

• Examine important aspects of themselves by learning about your Values, Interests, Personality and Skills (VIPS)

• Design an authentic personal brand by combining their VIPS with their unique experiences

• Understand how to utilize their personal brand on LinkedIn